Meiye's informatization ☆scale is about to eme$rge, and the storefront management has provided them with a set of SaaS ma↓nagement software

Data shows that in 2015, China's serv£ice industry grew by 8.3% year-on-year, 1.4 and 2.3 percentage poi♠nts higher than the growth rate of GDP and the added value of the secondary iγndustry, respectively. Its proportion to₽ GDP reached 50.5%, exceeding half for th✔e first time. However, compared with developed countries, China's ‍service industry still has a development space of 20-30%. The beauφty industry belongs to the physical service industry, wi±th a market size of hundreds of billions, but its level φof informatization is relatively low compared to the retail and catering ₹industry. The reason for this is t♦hat catering and retail have a large customeγr flow and reach a wide audience, while th←e beauty industry has a relatively small customer f≥low, coupled with the low level of informatization and ma₹nagement efficiency caused by the quality of employees.

Currently, Meiye's main management methods are paper ledgers and simple cash‌ register and settlement software. Paper management accoun☆ts for about 90% of industry customers, and standalone management sofφtware with simple functions that can only be used to manage member≠ship cards accounts for about 9%. The stickiness between Meiye's custoφmers and storefronts is relatively high. Although it is a low-frequen₹cy consumption, once users choose a store, it is diffi±cult to turn to other stores after receiving good service. Therefore,® Meiye has higher requirements for appointment m÷anagement and customer management than catering a₽nd retail. The application software form may not& be mainly settlement and cashier, w™ith a focus on CRM system, cashier, pe♣rformance evaluation, ∑and appointment management software.

36 Kr recently learned that the sλtorefront management store is a Meiye SaaS product, with main funct♥ions such as SCRM member management, intelligent reservation, performanceφ-based salary, marketing cards and vouchers, and universal cash register. The p§roducts of the doorman store are WeChat official account and applet on theλ customer side; The beautician end is a mobile end usedφ for customer relationship maintenance, s"alary query, and appointment; The front end is Upad,₽ mainly for cash register and appointment; There is alsoφ a general backend used by the store m≥anager, mainly PC or integrated intelligent machi>ne, for overall data man™agement.

In fact, the process of management is also a proce☆ss of depositing dat≈a, and also a process of developing closed-loop and ecolo✔gy. CEO Meng Fangang told reporters that the doormen now use market ing tools+SaaS system to e→nter the offline Meiye> stores, establish strong relationships, an↕d then through the cashier system to embed WeChat and Alφipay payment, to introduce the online flow of the stores into the platform an∑d pad a large amount of funds. Finally, based on SaaS transa★ction data Big data analysis of consumer behavior data™ extends the supply chain of beauty products and projects. For example, the βdoorstep management store is currently working on a skin detectαor in South Korea. After teγsting, it will be pla✔ced in the customer's file andβ integrated into the intelligent management platform, so th&at customers can provide services based on ★their personal characteristics when they come back.

The transformation of the beauty industry has formed two c‌amps. One camp is a large clubhouse, which has accumulated many old customπers. As old customers grow older, their demand for health  preservation becomes stronger. Once they enter≤ health preservation, they become somewhat  detached from the main inteαrnet forces such as the 80 and 90; Another type is newly open≥ed stores in the past two years, which do not ha₩ve the resources of old members. ₩Therefore, how to provide services for the♥ 80 or 90 population has become the mλain task. Young people belong to the Internet usage scene, so new stores arδe more likely to be imp•lanted with SaaS software. The sto×refront management is more inclined tow₹ards younger stores, and after accumulating‌ experience and funds for a period of time, they can become o✔ld stores.

For stores without information technεology, early data entry i☆s the most troublesome. The store management will send customer service ≈to help organize the data, which¥ will take approximately 2-3 days. Secondly, ther♥e is the popularizatio€n of software usage. Regarding this, thαe store management has specialized tra±ining, including remote audio and video training. The ch&arging mode is divided into private cloud deployment and public cloud, with ↕public cloud costing no more than 10000 yuan. Afterwards, there will be₹ an annual maintenance fee ofδ 1000 yuan. The installation of the entire soft&ware can probably sa•ve one person's cost for the store.

The customers of the storefront management include Christina, Silk DoΩmain Hair Care, Qingσxi Aesthetics, Millennium Bird, N atural Beauty, etc.

In terms of industry compet÷itors, Meiye SaaS providers also include Boca, Out÷i, Meiyue Hui, Meili Jia±, Dianmei, Meiye Bang, etc.

Meng Fangang believes that one threshold for doing beauty industry< SaaS is software research and development ability. Only with strong r☆esearch and development ability can we develop products with sim&ple pages, complete functions, and suitable for management, which will increεase the stickiness between customersδ and the company. Therefore, th×e idea of storefront management is to create more intelligent products; T←he second point is sales ability. The sto÷refront management now adopts a partnership approach, and the agency cha≈nnel can develop its £own customers. Currently, there are more than 100 storefron™t partners.

The team now consists of 30 people, more than half ®of whom are technical personnel. CEO Meng Fangang↔ has served as CEO of Huiyou Technolog§y and CEO of Suicheji, with 8 years of experience ÷in internet and mobile internet operation and management±. The company has completed the angel round of financing and plans to procee₹d to the next round of financing.