The scale of Meiye's in∞formatization is about to emerge, and the storefront management has provΩided them with a set of SaaS managemen​t software

Data shows that in 2015, China's service indus try grew by 8.3% year-on-year, 1.4 and 2.3 p♥ercentage points higσher than the growth rates  of GDP and the added value of the secondary industry , respectively. Its proportion in GDP reached 50.5%, exceeding half for thβe first time. Compared with developed countries, China's servic e industry still has 20% -30% d§evelopment space. The beauty industry belon÷gs to the physical service industry, with a market size of over 10≥0 billion yuan, but its level of informatization  is relatively low compared to the retail a♣nd catering industry. The reason for this is that catering and retail have a☆ large customer flow and reach a wide audience, while theλ beauty industry has a relat©ively small customer flow, coupled with th±e low level of informatization and man₹agement efficiency caused by the ↔quality of employees.

The main management methods of Meiye now are ©paper ledgers and simple cash regis≤ter and settlement software. Pa♠per management accounts for about 90% of indΩustry customers, and single player management software with simple< functions that can only be used tΩo manage membership cards accounts for abou≠t 9%. The stickiness between customers and≥ storefronts in the beauty industry is relatively high. Althougεh it is a low-frequency consumptioΩn, once users choose a store, it is difficult t>o turn to other stores a fter receiving good service. Therefore," the needs of beauty industry in appointment m✘anagement and customer management are higher tha₽n those of catering and retail. The appli<cation software form may not be mainly settlement a★nd cashier, but the focus is on management software that integrates CRM system₹, cashier, performance evaluation, and appointment<.

Recently, 36Kr learned that the sto♦refront management is a be¶auty industry SaaS product, with main functions such as SCRM member manage£ment, intelligent reservation, performance-based salary, marketing vouchersγ, and all-around cash register. The products of the doorm♦an store are WeChat official account and applet on the customer side; The∑ beautician end is a mobile end used for customer relati♥onship maintenance, salary inquiry, and appointment; The front-end eλnd is Upad, mainly for cash register and a&ppointment; There is al•so a general backend used by≤ the store manager, mainly PC or integrated intelli£gent machine, for overall data management↔.

In fact, the process of management is al≈so a process of depositing data, and also a proces♦s of developing closeβd-loop and ecology. CEO Meng Fangang told reporte♦rs that the doormen now use marketing tools+SaaS system to enter the off¥line Meiye stores, establish strong relationships, and then through the •cashier system to embed WeChat and Alipay payment, to introduce the on₩line flow of the stores into the platfoσrm and pad a large amount of funds. Finally, based on SaaS transaction da←ta Big data analysis of consumer behavior data extends the supply chaiγn of beauty products anαd projects. For example, t←he storefront is currently developing a sk×in detection device in South Korea. After the test is completed, it wi§ll be placed in the customer's file and integrated into the inte÷lligent management platform. This way, when customers come back,π they can provide services based ¶on their personal characteristics.

The transformation of the beauty i®ndustry has formed tΩwo camps. One camp is a large clubhouse, which has accumulated many old® customers. As old customers grow older, their demand for health preservation ♠becomes stronger. Once they enter the health p≈reservation industry, they are somewhat detached from the main interne t forces such as the 80 and 90; Another type is newly opened storeσs in the past two years, which do not have the resources of o↑ld members. Therefore, how to provide services for the 80 and 90 p≈opulation has become the main task. Young people belong to the Internet usa¶ge scenario, so new stores are more likely to be implante₹d with SaaS software. The storefront management is more inclined towards y→ounger stores, and after accumulating experience and f✔unds for a period of time, they can then​ build old stores.

For stores without information technology, data entry in 'the early stage is the most troublesome. The store manager will send custome↕r service to help organize the data, which takes about 2-3 days. Sec'ondly, there is the popularization of software usage. Regardin✘g this, the storefront management has specialized training, incl♦uding remote audio and video training. The charging model© is divided into private cloud deployment and public cloud, with p↔ublic cloud costing less ≥than 10000 yuan, and an annual ma"intenance fee of 1000 yuan thereafter. >The installation of the entire software can probably save one person's♥ cost for the store.

The customers of the storefront manag♦ement include Christina, Siyu Hair Care, Qingxi Aesthetics, Millennium Bird, Ωand Natural Beauty.

In terms of industry competitors, Meiye Saa​S providers also include Boca, Oti, Meiyue Hui, Meilijia, Dianmei, Meiye Bang,ε and others.

Meng Fangang believes that one threshold for doing σSaaS in the beauty industry is software devel✘opment ability. Only with strong research and develo♣pment ability can we develop products with simple pages, complet♥e functions, and suitable for management. This will increase the< stickiness between customers and the company. The‌refore, the idea of stoΩrefront management is to create more intelligent products; The σsecond point is sales ab¥ility. The storefront management now adopts a partnership approach, &and the agency channel can devel∏op its own customers. Currently, there are more than 100 sεtorefront partners.

The team currently consists of 30 people, with more than halΩf being technical personnel. CEO≤ Meng Fangang has served as the CEO of Huiyou Tech≠nology and the CEO oΩf Suicheji, with 8 years of experience in i​nternet and mobile internet operation and management. The company has ↔completed the angel round of financing and plans to procee↕d to the next round of fi∏nancing.