Will the tourism market usher in content div&idends? Hippocampus Hostel Wants to Be a "Little Red →Book" in the Tourism Industry

The phrase 'content is king' will not be outdated in any era. γWith the upgrading of consumption, the gro↕wing demand for high-quality lifestyles and travel ∏experiences from China'γs high-end population has brought huge mδarket opportunities to the high-end outbo™und tourism market. Nowadayδs, tourism products are also closer to personalization, cuΩstomization, and quality, placing higher♣ demands on content innovation. The tourism content market in mainl↕and China still has 5-10↔ times the growth potential. Recently, 36 Krypton conta∑cted a team that specializes in mobile tourism communit y e-commerce - Hippo Travel φGuide.

Hippo Residences is positioned as a young group aged 18 to ↓34 among the middle-income group, aiming to cultivate  user stickiness through fragmented PGC or UGC content aαnd enter the outbound tourism market through a content community model. T★raditional tourism content is often presented i n the form of long graphic travel notes. Hippo Residences do not σintentionally emphasize the feelings of ←tourism routes or the entire trφavel process. In terms of content presentation, they are m>ore fragmented, personaliz&ed, mobile, and high-quality, with niche or characteristic location's as dimensions to outpεut content and establish content communities, similar to the "Little Red Boo¶k" or "What's Worth B™uying" in the tourism industry.

Hippo Residences has a sel€f media team of 4 to 5 people in some overseas  tourist cities that regularly produce↔s PGC content and updatesπ it monthly to provide high-quality content diversion. At present, the co≈st of acquiring customeγrs for hippos is as low as 2-3 yuan per person.

High quality content is beneficial for cultivating high stickiness usersδ. When a certain numbeΩr of high-quality content producers accumulate and reach a cert'ain user scale, PGC content will drive the γspontaneous production of UGC content, and then start building a tourism con¶tent community. Finallσy, the transformation to tourism community e-commerce will← be completed, forming a transaction loop.

At present, the flow of Hippo's sojourn is relatively scattered. Th‌e number of followers of WeChat official accou↔nt is 30000, MONO 50000, Douban 10000, and the number of customer®s on the C end is mainly from microblog a✘nd Douban. Last week, WeChat applet was← launched. In the late☆r stage, it is necessary >to consider converting user concentration traffic. At present, th≥e team is trying to exc​hange resources with the mobile WiFi leasing and visa business teams t•o increase each other's access.

In terms of business model, Hippo Residences plans to take a tw'o-step approach. The first stage is to help us♣ers solve the problem of where to play. Hippo plans to collabora"te with local tourism bureaus¶ or airlines to assist them in overall mark₩eting for the Chinese market and promote local tourism resou'rces. In the second stage, solve the problem of h&ow users play. The platform can analyze community tone "through user behavior data to recommend co♦rresponding personalized tourism products, such as sitting in temples ≤in Kyoto, learning tea ceremony, visiting Japanese liquor distilleries,α and so on.

In addition, hippopotamus resorts are also trying to explore §revenue channels for knowledge paymentα. Starting from six dimensions →including experience, art, coffee, bars, restaurants, and hotels, create PDF ve∞rsions of official PGC guides for various tourist cities. Over 800 c₽opies were sold in March, with a unit" price of 15 yuan per copy.

Yu Xiaopan, the founαder of Hippo Hotel, s>tated that the core competitivenβess of Hippo Hotel is still personalized content expression. Traditional tou rism communities make content too lifelesφs. Beautiful people and scenery, but the content like a< journal is boring. Good cont≠ent itself is the threshold. Original and interesting conten‍t has vitality

Content+e-commerce is not a new concept. Nowadays, traditio×nal OTAs, top e-commeπrce platforms, and media based e-commerce are all adding content,σ but it is not easy to continuously produce v£aluable content. A sufficiently sized content production team needs to accumu∞late content for a long time, and explosiveφ content with strong broadcasting power is even more rare. The energy sp↔ent on creating a content commun♠ity may be the threshold.

The current management↔ team of Hippo Hotel is 4 people, with a content output team of 20 people. Foπunder Yu Xiaopan serves as the editor §in chief and operator of Hippo, and has worked in private equity, "asset management, and law firms. He is ‌the author of the best-selling travel book "Food Detective Ser↔ies". The team is curr§ently seeking angel round financing.