According to 36Kr, the unmanned convenience stor¥e "Convenience Home" has received millions of RMB in angel round invesεtment, funded by Feng Tao from Lianchuang Yo€ngxuan.
No one convenience store was at the right time. P&layers such as Binguo Box, F5 Future Store, Shenlan Te≤chnology, Easy Go and other players gathered. Amazon, RoΩsen, Alibaba, Wal Mart and other giants also tried the wa→ter one after another.
"Convenience Home" was founded in March 201÷7 and is located in Shanghai. Convenience Home offers two products: mini unmanne<d convenience stores and medium-sized unmanned c↔onvenience stores. Compared to a large group of players, the differenc∑e of Convenience Home lies in its flex✔ibility.
Convenience Home's "mφini unmanned convenience store" has a minimum unit area of less than 1 squ↑are meter (0.68 square meters) and more flexible placement loca↕tions, including subway stations, office buildings, universities, eσtc. The cost of a minimum unit convenience store is about 13000 yuan (wσhich may be lower after mass productio≈n). The smallest unit of unmanned convenience® store can be assembled into a larger unit area convenience store based on the ↔distribution of foot traffic. Less than 10©0 people, one can be placed; About 100 people, two can be pi§eced together; More than 500 people can spell four. The "medium-sized unmanned convenience store" ↓of Convenience Home is a combination of six micro convenience stores, and tabl↕es and chairs are added in the space to provid✔e consumers with a rest area,☆ which can be placed in relatively open residential areas, parks, etc.<
Technically, Convenience Home has εset up RFID in each layer of shelves and sealed and shielded the gaps in each cγorner, making the recognition rate higher. The process i♥s very simple. Use Alipay t♠o scan the code to open the door, and leave immediately after taking <it. Alipay will automatically deduct the payment (We↓Chat is in negotiation). εIn the future, Convenience Home hopes to perform palm print recognition ☆on door handles, which can be recognized when co♦nsumers perform the action of "opening the door"÷.
Conceptually, the convenience home is actually closer to a vend↕ing machine. Founder Fan Shaowei believes that the convenience h✔ome is an improvement on traditiona↔l vending machines. On the one hand, the operating categories of traditional vending machines are↓ mostly beverages and fixed packaged snacks, while convenience stores will ♥mainly focus on "fresh food" that conforms to health trends; On the other hand, the traditiona®l shipping process of vending machi'nes is to make payment first and then ship. ♣The display method of pipelines makes space utilization low. If$ it is a fresh food γproduct, it may also deform during the∑ falling process. Convenient hoσmes, on the other hand, can stack and densely arran₽ge their goods before deductin÷g payments, resulting in higher space util₩ization. "Under the same area, our stocking rate is' twice that of traditional vending ✔machines."
The selection logic of Convenience Hom©e is to choose different products based on different venues, ★such as meeting the brunch needs of white→-collar workers in office buildings, providing bento, sandwiπches, salads, and so on; Provide snacks, braised d ishes, bread, and more in universities. Compared to the average unit price of a family (14 yuan), Convenience Home sets the average unit price 'at around 10 yuan. In addition, through the mini p★rogram, consumers can provide feedback on th↕e food they want to ∑eat and guide the selection of categories based on the data i≠n reverse.
In addition to micro and medium-sized convenience stores, Conve≈nience Home also has a third aspect of business -÷ the transformation of traditional mom and pop stores. T✘he characteristics of offline mom and pop stores vary in size an∑d area. Convenience Home provides an unmanned convenience store renova₩tion plan. Firstly, the mom and pop stores share space resource©s and share sales revenue; The second is the franchise method, which ha>s a higher profit ratio. On the one hand, sm↑all shop owners do not need↑ to spend more than ten hours a day guarding their stores. On the↕ other hand, in addition to unmanned sales, they can alβso expand other businesses to ga in more profits, such as milk tea, coffee, Ωetc.
"Whether it's unmanned ret₩ail or manned retail, it's essentially a retail business," said Fan Shaowei. Since it is a retσail business, in terms of network layout, it is necessary to take a glob♥al perspective, "I am most afraid of a hamme✔r in the east and a stick in" the west."
Reasonable layout of points, lines, and surfaces is essential to ↓minimize operational and logistics costs. Two important factors need to be conσsidered in this process: pedest♥rian flow and coordination of laying points. The idea of CΩonvenience Home is to set up a medium-sized unmanned convenience store in a den>sely populated area, and then lay out 10 micro unmanned convenience stor☆es within a 100 meter radius to form a "minimum replenishment unit", where λone person can be responsible for replenishing 20 devices&.
As for the cost of RFID labeling, 'Fan Shaowei holds an optimistic attitude. Currently, the label co₩st is between 0.5 and 0.6 yuan, but with the popularizati•on of RFID in the retail market, the price of RFID tags© will definitely decrease.
After this round of fina&ncing, Convenience Home will establish trial operation points in S♥hanghai, including medium-sized and micro unmanned conφvenience stores, with an expected deployment of 20 branches. Currently, Con♠venience Home is seeking Pre-A round financing to expand product₹ion and launch operatio₽ns.
In terms of the team, CEO Fan Shaowei graduated from Harb™in Institute of Technology and previousl₹y served as the Northern Region Manager ofβ Shangpai Software Channel Department. He is a continuous entrepreneur. COO Wu Wei holds a master's© degree from Shanghai Jiao Tong University and has been co'ntinuously starting a business in the ≤field of fast-moving consum≠er goods; CTO Peng Genggeng graduated fromβ Shanghai University with aα major in Computer Engineering and previously worked as a Seλnior Engineer in the Advertising Platform Department of Tencent OMG Business Group.
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